By Lauren Barca, MHA, RN, BSN, VP of Quality, 86Borders
LinkedIn: Lauren Barca
LinkedIn: 86Borders
Health plans are reaching more members than ever before, but that has not necessarily translated into better engagement or better outcomes because most of that effort stops after the first interaction.
Today’s outreach is designed to get a response in the moment. A member answers a call, reads a text, or gets a reminder about a screening. That interaction can help, but it does not ensure care actually happens or continues.